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The Excellence of Marketing Through TikTok

The Excellence of Marketing Through TikTok Written By: Kathleen Burbage TikTok has a lot of use for many different types of users. There are people who make funny videos educational tutorials, and there are people who have the App purely just to scroll through and watch other peoples posts. However, what many people do not notice to see, is that TikTok has risen in the world of digital marketing. With its short-form videos and dynamic content that captivates audience of over a billion active users worldwide, the platform offers unparalleled opportunities for brands to engage with a diverse and highly engaged audience.  However, mastering TikTok marketing requires a deep understanding of the platform's culture, audience, and unique features Unlike traditional social media platforms, TikTok thrives on authenticity and originality, with users encouraged to express themselves through a wide range of content formats, from lip-syncing videos to comedic sketches and educational tutor...

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